Michael Stelzner launched Social Media Examiner in October 2009. Within two weeks of its launch, Social Media Examiner joined the ranks of Technoratis Top 100 Small Business Blogs and remains in the Top 10. 170,000 plus email subscribers receive Social Media Examiner updates 6 days a week. In his book Launch, Michael reveals a formula that made him a millionaire in the Great Recession. He calls it the Elevation Principle, Great content, plus other people, minus marketing messages, equals growth.